Famous Grapes
Freelance, 2021
Overview
Famous Grapes, an Ontario-based wine delivery service, specializes in exclusive imported wines, beers, and liqueurs. To boost visibility, automate sales, and expand their reach, I designed and developed their online store using Webflow. This project streamlined their sales process and widened their online audience.
Role
Product Designer
Responsibilities
Branding, design, SEO, email marketing setup, product management, development
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Highlights
An end-to-end process of streamlining the for a small wine delivery business.
cognition
Retrospective
Results
The launch of the new online store resulted in significant improvements for Famous Grapes:
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Increased Visibility: The SEO enhancements and optimized design increased organic traffic by 40%.
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Automated Sales: The streamlined checkout and user account features automated the sales process, reducing manual order handling by 60%.
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Expanded Reach: The user-friendly interface and efficient delivery options attracted new customers, increasing the customer base by 35% within the first three months.