IDÉLLO
TFO, 2022
assignment
Context
A platform with great content and a discovery problem
Teachers were our primary focus. They're the ones planning lessons, searching for content, and sharing resources with students. Everything we designed started with their constraints in mind — limited time, specific curriculum needs, and varying levels of familiarity with the platform.
(VISUALS OF THE BEFORE STATE HERE) (carousel)
Defining success
group
Growth
New users signing up across all provinces in Canada
monitoring
Engagement
Time spent on site, shares, # of videos watched
mood
User satisfaction
Determined by surveys and interviewing users
loyalty
Retention
Customer loyalty, who keeps coming back, and why?
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Highlights
Making resources easier to find to save teachers some planning time
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Users & Challenges
A platform serving three very different people
IDÉLLO is TFO's flagship educational platform offering videos, series, books, and themed learning paths aligned with the Canadian curriculum. Its primary users are French-language teachers across Canada.
The library was impressive. But user feedback told a consistent story — finding the right resource took too long, and for teachers who plan lessons in whatever spare time they can find, that friction was enough to make them walk away.
Teachers
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The platform’s difficult navigation made it hard for teachers, who already have limited time, to find resources quickly.
payments
Many teachers didn’t realize they had free access and paid unnecessarily for accounts.
Students
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The platform was challenging for students to navigate, especially when signing up and joining classes.
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Define
Turning insights into a plan
With research in hand, the next step was to make sense of it all before touching any UI. We mapped user stories for each persona to identify must-have features for the MVP launch, then defined the full site structure to understand how users would navigate and where pages could share similar layouts.
quiz
User Testing
Round 1: Content and navigation
The original IDELLO platform suffered from unclear navigation and overwhelming search pages, making it difficult for teachers to find relevant materials quickly. This led to frustration and reduced engagement, highlighting the need for a redesign focused on simplicity and usability.
[Can add a carousel here to show annotations of the previous design]
Round 2: Subscribing and sharing access with students
The original IDELLO platform suffered from unclear navigation and overwhelming search pages, making it difficult for teachers to find relevant materials quickly. This led to frustration and reduced engagement, highlighting the need for a redesign focused on simplicity and usability.
[Can add a carousel here to show annotations of the previous design]
Key findings
group
Finding title
Description of the key findings
monitoring
Finding title
Description of the key findings
mood
Finding title
Description of the key findings
loyalty
Finding title
Description of the key findings
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Design System
Establishing a new look in a systemic way
School board email for teachers/admins, class code + username/password for students (no email required), teacher-initiated password reset from class management view.
Inspiration
Design System
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Final Designs
Autentication
School board email for teachers/admins, class code + username/password for students (no email required), teacher-initiated password reset from class management view.
Sign up Teachers
Sign up for Students
Home and global search
School board email for teachers/admins, class code + username/password for students (no email required), teacher-initiated password reset from class management view.
Learning activities
Pre-built lesson activities with IDÉLLO resources included. Big value prop — saves teachers time not just finding content but preparing lessons.
Teacher & Admin Accounts
Favourites and bookmark groups, class management, preferences, subscription management. Admin view with teacher invitations, access revocation.
